We love the Kindle Fire -- and so do a lot of others. According to a Bloomberg article (see below), the 7-inch tablet (smaller than the Apple I-Pad) is taking over the #2 spot in the tablet wars. Amazon actually loses a bit on each Kindle Fire sold, but expects to make up for that with increased sales/revenues.
Amazon.com Inc. (AMZN)’s share of the tablet computer market will surge to 14 percent this quarter as consumer demand catapults the Kindle Fire to the No. 2 spot after Apple Inc.’s iPad, according to research firm IHS Inc. (IHS)
Amazon will probably ship 3.9 million units of the Fire in the final three months of the year, IHS said today in a report. After hitting store shelves on Nov. 14, the Kindle Fire has surpassed more established products from Samsung Electronics (005930) Co. and Barnes & Noble Inc. (BKS) in vying with the iPad, which will ship an estimated 18.6 million units, IHS said.
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