SANDWICH ART – WHEN A FATHER DRAWS ON THE SANDWICHES FOR HIS SON, EVERY DAY SINCE 2008

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As high-school seniors around the country open their mailboxes looking for thick envelopes from colleges and universities, their parents are undoubtedly thinking, "Why does college cost so damn much?"—particularly if those children are headed to elite private institutions. Based on my experience as the vice president for finance and administration at a prominent college in the early 2000s, I suggest that the answer is simple: Top private institutions charge what they do because a substantial number of people will pay it.
... at the beginning of my tenure as an elite school's chief financial officer, I was surprised to learn from my colleagues that tuition and fees were not set by analyzing budget projections. Instead they were set by looking at a chart of the prior year's tuition charges at comparable schools and then trying to predict their increases for the next year. The goal was to maintain the college's position in the pecking order of total charges. I learned that the most prestigious and desirable institutions have a good deal of information about the shape of the demand curve for the families seeking to obtain elite higher education for their offspring. These schools have the capacity to estimate with some precision how many applicants will go elsewhere for each additional dollar they charge in tuition and fees. Each sets its tuition so as to produce a targeted "yield"—the percentage of accepted students who actually enroll there. If in any year we over- or under-estimated the price changes made by the other schools, and we had moved up or down in rank, we corrected the following year by raising or lowering tuition by more or less to compensate. We essentially followed the price leadership of the wealthiest, most prestigious institutions.
The results of this market pricing power are straightforward. First, and most significantly—given that 60% to 75% of college costs go to salary and benefits—is handsome compensation for senior faculty and administrators. In the not-so-distant past, the stereotypical scholar was a tweedy professor in a worn sports coat who did underpaid but satisfying work. Today, most junior faculty continue to receive relatively low pay. But senior, tenured faculty at elite schools are firmly entrenched in the well-compensated professional class (top salaries at elite schools often exceed $150,000; and for scholars in economics, business and law schools, earnings can be substantially in excess of that) with superior benefits, such as university-subsided housing, lifetime heath care and seven-figure retirement accounts. Once tenure has been achieved, generally after less than ten years of work, top college teachers face no professional risk and, by and large, teach three or fewer courses a semester. Also, college faculty members usually receive free or highly subsidized higher education for their children—making them even less sensitive to the burden that college tuition and fees impose on other families.
A controversial 2002 book titled "IQ and the Wealth of Nations" gathered existing data on IQs to map them by country. North American and Europe looked good. Sub-Saharan Africa did not. Asia shined. Critics cried racism; there's a long history of intelligence research that blurs the divide between bigotry and investigation. In 2007, research by James Flynn published in "What is Intelligence" proved race-based arguments lacking. IQs the world over have been climbing for half a century, and they tend to jump quickly in poor countries that experience a spasm of economic growth--a phenomenon now called the Flynn Effect.Read more: How to Buy a Higher IQ - SmartMoney.com http://www.smartmoney.com/spending/budgeting/how-to-buy-a-higher-iq-1304720009965/#ixzz1LfBLALTw
Among those who are decidedly not following Chua's lead are many parents and educators in China. For educated urban Chinese parents, the trend is away from the strict traditional model and toward a more relaxed American style. Chinese authorities, meanwhile, are increasingly dissatisfied with the country's public education system, which has long been based on rote learning and memorization. They are looking to the West for inspiration — not least because they know they must produce more creative and innovative graduates to power the high-end economy they want to develop. The lesson here: depending on where you stand, there may always be an approach to child rearing that looks more appealing than the one you've got.(See TIME's special report on what makes a school great.)
Can a regimen of no playdates, no TV, no computer games and hours of music practice create happy kids? And what happens when they fight back?
A lot of people wonder how Chinese parents raise such stereotypically successful kids. They wonder what these parents do to produce so many math whizzes and music prodigies, what it's like inside the family, and whether they could do it too.